As a KBB retailer, generating quality leads is key to growing your business. While third-party lead generation platforms like Checkatrade or Bark promise to provide a steady stream of leads, relying solely on these broad lead gen companies can have limitations. You may find yourself competing with a large number of other businesses for the same leads, or dealing with leads that are not a good fit for your business.
By developing your own bespoke lead generation approach, you can tailor your efforts to attract the right type of leads that are most likely to convert into paying customers. In this blog post, we'll explore the limitations of relying on third-party lead gen platforms and the benefits of creating your own lead generation system. So, if you're looking to take your KBB business to the next level, read on.
Third-party lead generation platforms like Checkatrade and Bark can seem like an easy solution for KBB retailers to generate leads. These platforms work by collecting leads from consumers looking for quotes for their home improvement projects and then selling those leads to businesses that match their criteria.
While this approach can provide a steady stream of leads, there are limitations to relying solely on these broad lead gen companies. One of the biggest drawbacks is the level of competition for the leads. With Checkatrade and Bark, you are often competing with multiple other businesses for the same lead, which can lead to a higher cost per lead and lower conversion rates.
Another limitation is that the leads generated by these platforms may not always be the best fit for your business. Many consumers looking for quotes on these platforms are price-driven and may not necessarily value the quality of your products or services. This can result in a lower conversion rate and a lower lifetime value of customers.
Furthermore, when using these platforms, you have limited control over the type of leads you receive. You are at the mercy of the platform's algorithms and how they match leads to businesses. This can mean that you end up with leads that are outside your ideal target audience, resulting in wasted time and resources.
In the next section, we'll explore the benefits of developing your own bespoke lead generation approach to overcome these limitations.
By developing your own bespoke lead generation approach, you can tailor your efforts to attract the right type of leads that are most likely to convert into paying customers. This can lead to a higher quality of leads and a higher conversion rate, ultimately resulting in a higher return on investment (ROI).
One of the benefits of developing your own lead generation approach is the ability to create a tailored strategy that aligns with your business goals and target audience. This allows you to focus on the specific channels and tactics that are most effective for your business, rather than relying on a one-size-fits-all approach.
Creating your own lead generation system also gives you greater control over the quality of the leads you generate. By targeting your ideal customer profile and using a qualification process, you can ensure that the leads you receive are a good fit for your business and are more likely to result in a sale.
Another benefit is that you can build a sustainable and scalable lead generation system. By investing in your own lead generation approach, you are creating a long-term asset for your business that can continue to generate leads and sales over time. This is in contrast to relying on third-party platforms, which can be unpredictable and may not provide a consistent stream of leads.
At Design Supply Fit, we help KBB retailers generate quality leads through a combination of strategies tailored to each client's needs. Our approach is focused on attracting and qualifying the right type of leads that are most likely to convert into paying customers.
One of the key strategies we use is social media and pay per click (PPC) advertising. By creating targeted campaigns on platforms like Facebook and Google, we can reach potential customers who are actively searching for KBB products and services. We also use qualification surveys to ensure that the leads we generate meet our clients' criteria and are a good fit for their business.
In addition to digital marketing strategies, we also utilise CRM systems to track and manage leads throughout the sales funnel. This allows us to monitor the effectiveness of our lead generation efforts and make adjustments as needed to maximise conversions.
Finally, we have an internal sales team that follows up with leads and works to get them booked in for an appointment with you or one of your team.
By combining these different strategies, we are able to generate a steady stream of high-quality leads for our clients. Our approach is designed to maximise the number and quality of enquiries our clients receive, ultimately leading to increased sales and revenue for their businesses.
In conclusion, while third-party lead generation platforms like Checkatrade and Bark may seem like an easy solution for KBB retailers, developing your own bespoke lead generation approach can provide numerous benefits. At Design Supply Fit, we help our clients generate quality leads through a tailored approach that maximises conversions and increases ROI. If you're interested in learning more about how we can help your KBB business grow, please get in touch.